The chess champion, whose fabulous feat sparked a veritable ownership battle between Tamil Nadu, where he was born, and Andhra Pradesh where his family hails from, is expected to charge anywhere between ₹70 lakh to ₹1 crore per year per endorsement.

D Gukesh became the youngest world champion in the history of chess after defeating Chinese Grandmaster Ding Liren 7.5-6.5 in the FIDE World Championship in Singapore recently.

The Indian teen prodigy has long been considered a rising star in the chess world after he became a chess grandmaster at 12.