ThePrint2d
Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing
Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being ...
inc426d
Lessons From Yes Madam: When Startup Marketing Crosses The Line
Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...
The News Minute6d
‘Yes Madam’ did not sack stressed out people, it was a PR campaign
Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...
Exchange 4 Media5d
Why brands should say 'No' to Yes Madam-style shock tactics
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...
abp LIVE5d
Yes Madam Issues Clarification On Firing Over 100 Employees For Workplace Stress; Here's What It Said
Yes Madam issued an apology on LinkedIn, expressing regret for any distress caused by the campaign. The company clarified ...
Exchange 4 Media6d
Is Yes Madam's mental-health firing a marketing gimmick?
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...
AFAQS6d
YES Madam's termination email unveiled as campaign to address workplace stress
The company faced significant backlash after allegedly terminating employees under stress and later clarified that the move ...
Social Samosa6d
Yes Madam’s stress awareness campaign backfires
The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...
Pleated-Jeans on MSN4d
"This Decision Is Effective Immediately" — Company Gives Workers Stress Survey Then Does Something Unexpected When They Say They're Stressed
In a move that has drawn widespread criticism, the Indian tech company Yes Madam reportedly fired employees shortly after ...
Shark Tank India-Backed Yes Madam Criticised for Firing Stressed Employees; Turns Out To Be Workplace Stress Campaign
YesMadam, a Noida-based home salon startup, fired over 100 employees who reported high stress levels. However, it was just ...
Anger after Indian start-up pretends to sack stressed staff
A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.
The Express Tribune5d
'Yes Madam' faces backlash after staged employee sacking to raise awareness on stress
An Indian beauty service start-up is facing backlash over a publicity campaign designed to highlight workplace stress. According to BBC, the company’s email, which went viral on social media, stated ...