Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on ...

The winner takes it all, the loser standing small…” ABBA probably wasn’t singing about the marketing industry, but if they ...

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

In the latest installment of our series demystifying the marketing and media industries’ many job titles, Bloomberg Media’s EMEA head of data science & insights, Phil Robinson, outlines what his role ...

From journalism and the Leveson Inquiry to meeting Belfast-based hip-hop group Kneecap and working with them on one of this year’s most acclaimed films, Rich Peppiatt’s career has always taken ...

Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the ...

Lameya Chaudury has been heading social impact at Lucky Generals for a year now. She came from outside the industry and has a ...

At first glance, it may seem strange that this new wave of strategic advertising revolves around brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in ...

In a global-first marketplace, the stakes have never been higher for brands to connect with consumers across cultures and languages. How can marketers embrace transcreation, ‘genuine intelligence’ and ...