It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Macy’s partnered with NBCUniversal (its usual publishing partner for holiday content) on a new half-hour-long streaming ...

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those ...