For 2025, my hope is that marketers can take a step back from the overwhelming noise of technology and reporting metrics.

AI and automation are reshaping the advertising landscape, and many brands are eager to capitalise on these innovations.

The shift towards a predictive decision-making culture is reshaping the corporate landscape in Australia. By embracing tools ...

WPP and Universal Music Group (UMG) today announced a strategic partnership to create audience engagement strategies ...

The AdNews end of year Perspectives, looking back at 2024 and forward to next year. It’s been a year of much-needed ...

LG Ad Solutions SVP of global operations, Kelly McMahon, said the partnership with Magnite has been essential in delivering ...

The final radio survey of the year has seen the commercial radio sector finish 2024 with strong momentum and a record 75.9% ...

‘Share the Joy’ introduces a new mascot ‘Humbug’, a Grinch-like character who is a bit naughty and disturbs the neighbourhood ...

Aussies now spend over a third of their time connecting with radio, podcasts and streaming, a trend that continues to grow.

Panasonic has partnered with full-service independent agency Awaken to launch its compact shaver range with a user-generated ...

Conclusion 2025 will likely be a year of cautious adaptation rather than bold growth. As the market stabilizes, advertisers ...

Brand storytelling and experiential innovation agency INVNT GROUP APAC is wrapping up 2024 with major new business wins. The ...