When it comes to marketing, nobody does it better during the college football bowl season than the Pop-Tarts Bowl. After creating an edible giant Pop-Tart last

The Iowa State Cyclones and Miami Hurricanes will vie for the right to hoist the toaster trophy later this month.

The Pop-Tarts Bowl became a sensation last year. Winning it will mean more to either Iowa State or Miami when it comes to the trophy presentation. That’s because the trophy for the game has an addition. The winning school in this edition gets hardware ...

The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the postseason bowl game raises the stakes by unveiling a one-of-a-kind trophy that contains a working toaster.

The Pop-Tarts Bowl has added a new exciting feature to its trophy: a working toaster. The announcement was made through a video on social media, which actually showed real Pop-Tarts being toasted. GE Appliances was credited for making this happen.

Fifty years ago, there were only 11 bowl games in major college football, and now there are too many to count. While that is the case, no other trophy is as bizarre, cool, or odd

Last year, the Pop-Tars Bowl "cooked" its own mascot and fed it to the winning team, which probably felt like a fever dream at the time but in fact

As the Miami Hurricanes and Iowa State Cyclones prepare to go head-to-head in the annual Pop-Tarts Bowl Dec. 28, they’ll be battling for a trophy unlike any other.