Starbucks (NASDAQ:SBUX) is tripling the amount of paid leave it will give parents as new CEO Brian Niccol attempts to improve morale and employee retention at the coffee chain. Birth parents will now receive 18 weeks of full paid leave,

Improving its benefits and reputation as an employer is key to the brand’s long-term turnaround, CEO Brian Niccol said.

Starbucks announced Monday it will significantly increase parental leave for hourly part-time employees, CEO Brian Niccol said in a letter to employees.

Starbucks is adjusting its employee benefits. For one, its doubling and in some cases, tripling, the amount of paid parental leave that eligible employees can receive.

Starbucks Corp. is boosting paid parental leave for in-store workers, part of management’s plan to boost employee morale and improve performance.

Starbucks announced Monday that it will double paid parental leave in the U.S. to attract and retain more employees. Birth parents will receive up to 18 weeks of full paid leave, and non-birth parents will receive up to 12 weeks.

The coffee shop giant is tripling parental leave for mothers to 18 weeks and doubling it for non-birth parents to 12 weeks.

Starbucks will offer baristas up to 18 weeks of paid parental leave starting in March as new CEO Brian Niccol works to turn the coffee giant around.

Starbucks Corp. is boosting paid parental leave for in-store workers, part of management’s plan to boost employee morale and improve performance.

Employees at Starbucks will now get double the amount of fully paid weeks of parental leave, the company announced.