What started as a fun holiday tradition for the kids has turned into a talent show on social media. We're talking about the ...

Sisters Ava and Mia were in for a big shock as their parents and flight crew surprised them with their Elf on the Shelf dolls ...

Here are some ideas to keep in your back pocket for the moments when life gets a little too hectic and you need a quick, fun ...

A five-year-old has outsmarted her mom with the family’s Elf on the Shelf. Her mother is now torn about how to handle things, ...

Christy Freeman explains how she and her husband pulled off their “Elf on the Shelf” surprise. Screengrab from Christy ...

So where does HGTV star Erin Napier stand on The Elf on the Shelf? Ahead of the new season of Home Town, I chatted with her ...

Pierce County Sheriff's Office uses Elf on the Shelf, Clark, in a playful advisory about increased holiday season theft and ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner for ...

Don't know what to do with your Elf on the Shelf? Don't stress! We have easy, fun Elf on the Shelf ideas to get you through ...

Other parents are complaining that setting up new scenes with the Scout Elf is too “stressful” and “annoying” to keep up with ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...